The Florida Gold Project is a long-term, large-scale project initiated to focus on the importance of the ecosystem in Florida. The Illustrations and designs are done in grayscale with very intentionally placed metallic gold to highlight that Florida wildlife should be treasured. The projects spreads awareness in the form of collectible and informational postcards. Project branding guidelines steer the visual execution of the project as it expands across media to ensure recognition and professionalism.
4 x 6 in postcards
Nine-banded Armadillo
Lionfish
Gray Fox
Roseate Spoonbill
Scrub-jay
Florida Panther
Burrowing Owl
Manatee
Kemp's Ridley Sea Turtle
To the left is the standard post card design. Each one is designed the same way, but with different text to match the animal that accompanies it.
Process
Logo Sketches
Refined Logo Sketches
Logo Type
Refined Logo 1
Refined Logo 2
Refined Logo 3
Proposed Logo
Art Thumbnails
Burrowing Owl Sketches
Burrowing Owl Reference Photos
Scrub-Jay Sketches
